"Be the agent of the flowers!" Erin Benzakein at Floret Flower Farm helps workshop goers understand that they need to serve as agents for their flowers. We (growers) can't wait around hoping someone will come and offer to buy our beauties. We have to get out there and serve as their agents!
To that end, I started thinking about how I could provide a clearer reference for wholesale and retail buyers (and brides) who are interested in our flowers. I've committed myself to building a gallery of their portraits this summer. I find that almost every day there is a new flower or green to add to the gallery, and the season really has only just begun here in the Adirondacks. At the end of the season I'll have a clear record of what was blooming when.
The photos are also providing nice content for our social media feeds. People seem to love that they are simple, and that they put the best attributes of the flowers at center stage. A wall in our foyer with natural light from the northwest is the backdrop. See what's blooming now in the Flower Gallery.