I am excited to share our new look and branding with you this month. You might have noticed the change in our newsletter banner or some subtle differences on our website. We are so grateful for the work of Julie Hammill at Hammill Design for helping us better communicate our message and mission for sustainably grown cut flowers for the Adirondack region.
Here are the little stories behind the choices we made in designing the logo, selecting fonts, and choosing colors, and pulling in imagery for our farm's identity.
Julie found the typeface Burford Base for us. The designer developed ideas for this vintage-inspired font while touring Europe. That isn't the place I'd expect an Adirondack-ish typeface to come from, but the characteristics of the font seem to fit so perfectly with the feeling of our farm and it's setting in the historic Adirondack Park. It also plays to my love for period typefaces. My previous job involved teaching art and design to high school students.
She also pulled in some adorable vintage-inspired icons for use. The barn swallow in our website title is particularly meaningful. I know we're not the only farmers that share barns and sheds with these beauties, but they nested at both our old place in New Hampshire and the new farm in New York. The second set of babies this season is snuggled in their nest in the shed as I write. I find myself talking to them often when I'm collecting tools and preparing the compost tea.
For colors, we started with inspiration from the farmhouse. It is painted the traditional barn red color. I've been surprised to learn that many folks here in Jay are familiar with the house- referring to it simply as "the red house" when we describe the location of our new farm. I knew the red had to come into play in our designs. Julie worked wonders in softening the color with the addition of a muted eggplant. The seal below will soon be added to our craft paper bouquet wraps at farmers' markets.