Meta Ads Manager: Part 1

Hello, for this member-requested post I dug into Facebook ads and I’m happy to start sharing some information with you. I want to pre-load this video with a note: there is a lot of information to learn and apply in regard to Facebook (Meta) ads.

First, to be able to participate in Meta ads, you’ll want a Facebook account. When Facebook purchased Instagram they combined the ad sales. In having a facebook business account you can take advantage of the ads manager, a powerful, but somewhat confusing tool for organizing your ads, receiving recommendations from Facebook, and monitoring ad progress.

Managing Meta ads can (and is) easily a full time career for some marketing specialist. When you have a number of ads published and are receiving information about their performance, suggestions for changes, etc., it feels like what I can only guess is trading stocks live.

Fortunately, the dashboard (for me), with some practice and use became more familiar over time. I appreciate the flexibility to make even subtle changes to my ads, and the option to set up 6 different versions of the same ad, which run simultaneously. Once I feel I have some data, I can shut down slower performing ads and concentrate on the ones that are doing best.

As your ads collect engagement info back from viewers, Facebook will make additional suggestions to you, like:

• Would you like us to try to improve your image with filters?

• Would you consider these text variations of your caption?

• Would you like to crop your images so they fit each type of ad better?

• Would you like us to play music along with your ad? Which kind of music?

I’m impressed by the opportunities to learn and apply information that is gleaned through the ads.

Want to learn more? Here is a video tutorial you might find helpful.