Jaw Dropping Pop Up
Hello everyone! I hope you're all doing well. Today, I'm excited to share an innovative solution for when you find yourself with an overabundance of flowers. Whether you faced unexpected circumstances like a shipping delay or simply have more blooms than anticipated, this approach could turn a potential setback into a delightful community event.
The Dilemma of Too Many Blooms: Every florist dreams of selling out on occasions like Valentine's Day, but sometimes things don't go as planned. For instance, one year, our anticipated sales were disrupted by a severe ice storm that incapacitated the FedEx hub in Tennessee, hampering deliveries and leaving us with piles of unsold flowers. Faced with this challenge, we discovered a unique and engaging way to bring our excess blossoms to the community.
Creating a DIY Bouquet Bar: Our solution was to partner with a local coffee shop that features a charming old-fashioned bar. We brought in buckets of flowers, transforming the bar into a vibrant display. Not needing to keep tulips and certain flowers in water allowed us to lay them out beautifully, enticing customers with the vivid colors and scents of spring.
Visitors to the coffee shop could create their own bouquets, enjoy the atmosphere, and participate in a fun, hands-on experience. It's similar to running a DIY bouquet bar – an engaging and interactive way for people to purchase flowers.
The Practical Benefits: This arrangement benefits both my floral business and the coffee shop. There’s no consignment or contract involved; I handle all the sales, while the shop provides space for my setup. In return, they enjoy increased foot traffic and, potentially, more coffee sales.
People love the novelty of this experience. Some are eager to curate their bouquets, while others prefer the ease of purchasing premade floral wraps. To accommodate everyone, we prepare a few ready-made options ahead of the event.
Community and Connectivity: Running these events on back-to-back weekend days attracts a steady stream of visitors, generating excitement for both businesses. The shop's management appreciates the initiative, and their staff is delighted to receive leftover flowers as tokens of appreciation. Plus, any unsold blooms find their way to local nursing homes, spreading joy to residents and ensuring that nothing goes to waste.
Conclusion: If you ever find yourself in a bind with too many flowers, consider collaborating with a local business to create a mutually beneficial event. Regular coordination like this can transform a stressful situation into a celebrated community occasion – infusing color, joy, and a touch of spring into the heart of winter.
Let me know if you have any questions or experiences to share about transforming excess stock into opportunities. Until next time!