Secret Messages
Interested in adding a little something special or extra to your bouquets? We’re including a secret message in each of our Flower Club subscription bouquets. This little treat accomplishes a few things for us:
It helps build FOMO (fear of missing out) amongst non-customers. The idea that our product has something exclusive or special inside is a fun way to generate interest.
It helps us turn our perishable product into something more of an experience and it adds value at very little cost to us. Each “secret” message includes a little bit of educational info. and/or a look behind the scenes at the people and efforts that go into making the flowers. Messages could also be crafted to suggest an activity or a way to arrange the flowers you’re sending.
It helps us put some faces to our products and helps our customers connect with us. And hopefully— the videos make it a little harder to leave, too!
I’m using a rollo thermal printer (the same printer we use for printing shipping labels). And these sticker labels. If the linked labels are not available- there are so many others that are. I’m using 3-inch diameter stickers. A quick Google or Amazon search will yield lots of options.
The video will walk you through making your own stickers. You’re also welcome to use this Canva template for QR code stickers.