Venn Diagram for Business Identity
A Three Circle Venn Diagram Approach
Hello again, everyone!
I'm back with a content bonanza here in December to catch up on what I wanted to share in November. While I know there's a lot of information coming your way, don't feel pressured to consume it all at once. It's stored in the library for whenever you're ready. Some of these insights are ideal for winter contemplation when farm activities might slow down a bit.
This blog post delves into finding that sweet spot in business by forming a clear identity and matching it with the right products. We use a three-circle Venn diagram that outlines:
Innate Talents and Gifts: These are your natural strengths.
Lived and Learned Experiences: Skills and knowledge gained over time.
Problems Needing Solutions: Identifying consumer needs that require addressing.
Applying the Venn Diagram
This approach helps carve out a unique path for products by examining overlaps in these circles. The goal? To highlight where all three circles converge, guiding your unique offerings. Here's how to narrow it down:
Identify Three Descriptive Words: Choose words that YOU want to define your business identity and refine your product offerings.
Case Study: Little Farmhouse Flowers
When I envisioned a retail flower studio, I used this method to ensure cohesion in my business:
Innate Talents: Visual connections and a passion for social justice.
Experiences: Background in fine arts and marketing.
Problem: Lack of sustainable flowers in my region.
From this intersection, a studio based on sustainable practices emerged, tied together with goals of refinement, sustainability, and artistry.
Diagram for Little Farmhouse teaching/learning services:
Practical Exercise
List Your Natural Strengths: What do you excel at?
Review Past Experiences: What skills have you accumulated?
Identify a Market Problem: What is a critical issue you can address?
Choose Three Defining Words: These traits should encapsulate your brand's essence.
Consider these elements and ask yourself if your products align with them. Are they reflective of your brand's core values?
Other Applications
Let's also look at our approach for other services:
Ampersand Bulb Company:
Problem: Lack of customer empowerment in wholesale bulb purchasing.
Solutions and Principles:
Develop a robust and supportive system for bulb education and sales.
Three words: Premium, Supportive, Educational.
Tulip Workshop Example:
Problem: Limited educational resources for winter growing.
Solutions and Principles:
Offer courses on bulb forcing with an emphasis on empowerment and growth.
Three words: Empowering, Practical, Supportive.
Final Thoughts
I hope this exploration of the three-circle approach illuminates how you can define and grow your business. By uncovering your innate talents, utilizing your experiences, and addressing significant problems, you'll craft a cohesive business identity.
Thank you for reading, and I wish you a wonderful weekend. Feel free to revisit these strategies and adapt them to suit your unique journey. I'll be in touch again soon!