AI Assist for SEO & More
One of my biggest suggestions for growers and florists looking to increase their presence online and the likelihood that customers will find their websites is through the creation of helpful content.
Your website content should make sense for your target customer and it should include resources that will help them. Websites that are judged through algorithms to be helpful gain more traction than those that are purely sales-related. And that’s true for so many of the platforms we engage with daily— not just the internet. Social media algorithms also prioritize helpful feeds. Email platform prioritize emails that are read for longer periods of time.
This is why we see so many content creators working to share info and insights.
Here are 2 ways to create helpful text content for blog posts / web pages / emails / social media in a flash:
Descript will transcribe your videos. Allow you to edit the text through simple text changes. AND NOW- allow you to draft blog posts/text based on your video.
Chat GPT. You’ve probably heard good and bad things about it. But for busy humans — I know you’re all busy — it can be assist with the seemingly never-ending task of growing content and without taking never-ending amounts of your time.
Here is the unedited AI generated post based on the video above. Typically, if I’m using Descript for the purpose of blogging, I’ll swing through and make some edits. For the sake of this exercise, here is the unedited version of a blog post it generated about the video I made above, about AI-generated blog posts. Ha! It was prompted to style the writing in the manner of one of my own posts from the past and I asked Descript to include numbered and bulleted lists.
Title: Enhancing Your Online Presence: Leveraging AI Tools for Content Creation
Hello, everyone! I hope this message finds you well. Today, I am excited to share some insights on how to simplify and speed up the process of sharing content online. If you're a flower farmer, florist, or anyone aiming to boost your online presence, one key strategy is to align with the algorithms.
Algorithms prioritize not just any content but, importantly, helpful content. Websites solely focused on sales are less prioritized compared to those offering useful information. Helpful content is assessed based on its presentation—utilizing formatted structures like bulleted or numbered lists or step-by-step guides enhances this.
Why is Presentation Important?
Algorithm Preference: More structured, informative content formats are favored by search engines.
Engagement Metrics: Websites with well-organized information often keep visitors engaged longer, which can positively impact your site's ranking.
Email Importance: Like web pages, thoughtful and helpful emails contribute to higher engagement rates, automatically improving their prioritization.
It's crucial to realize the importance of being helpful across various platforms, be it a website, email, or social media. An overlooked opportunity is transforming videos into blog content. For instance, an Instagram video detailing Dahlia tuber harvesting can be repurposed into a comprehensive blog post using an AI tool.
Harnessing AI Tools like Descript
Let's dive into using Descript, my favorite video editor, packed with recent improvements. Descript shines in its text-based editing capabilities. Here’s what you can do with it:
Text-Based Video Edits: Easily delete unwanted segments by highlighting and deleting text associated with those clips.
Descript recently introduced features that streamline editing by removing filler words, retakes, and shortening pauses, allowing for smooth filming without interruptions. What’s more, this tool can aid in drafting blog posts.
Steps to Draft a Blog Post Using Descript:
Transcription: Start with a transcribed video. Descript does this automatically.
Draft Creation: Select the option to draft a blog post within Descript.
Personalization: Add sample texts or requests for specific content styles such as bulleted or numbered lists.
Customization: Tweak settings based on word count or tone preferences to match your style.
Final Copy: Edit the AI-generated draft for personal touches and human warmth before copying to your website.
Descript ensures that your blog posts are organized and impactful, saving time and enhancing the genuineness of content derived from your ideas.
Exploring ChatGPT for Content Generation
Another tool worth mentioning is ChatGPT, famously capable of generating a variety of text inputs.
Using ChatGPT for Website or Blog Text:
Request a subject: Ask for a blog post, say, on making homemade herbal salves with lavender leaves.
Review content: The AI drafts instructional content, which you can edit or personalize.
Ownership: When used, this generated content becomes your property, offering a balance of originality and convenience.
Be cautious though—always test and verify content, especially DIY instructions, before publishing to maintain credibility.
Conclusion
Balancing helpful online content creation with family time becomes manageable using these AI tools. Descript not only promotes your unique content but also retains authenticity by transforming your original video content into written form. In contrast, while ChatGPT provides a wide knowledge base, it amalgamates varied sources, and verifying content is crucial.
I hope these insights serve you well. Let me know if you have questions or need more information. Descript remains my top choice, as it aligns video creativity with efficient blog writing strategies. Until next time, take care, everyone!