WEB AND SOCIAL MEDIA MarKETING

Hi Pro Platform members!

I shared this free public webinar about web and social media marketing this afternoon. It’s a presentation I’ve given before to various Cornell Extension groups to help farmers with marketing. Each time, I change a few things and add some new info to keep it current.

The corresponding slides may be viewed here. I apologize that they were covered for part of the screen sharing in the video. I know how to avoid that next time.

Answers to additional questions and some resource links are below the video.

Let me know if you have any questions or share a comment below.

Cheers,
Linda

Additional Resources:

• The book mentioned in this presentation is The Go-Giver by Bob Burg and John David Mann.

• The app is SCRL.

• It does not appear that Instagram users with personal accounts are able to use the Topics feature I share in the presentation.

• But YES, personal accounts can put Guides together. Still— if you are planning to grow a business, it’s best to take the leap earlier than later and just switch your account category over to business.

• The dimensions of vertical Instagram posts are: 1080x1350 pixels, a 4:5 ratio.

• The dimensions of Instagram Reels and Stories are 1080x1920 pixels, a 9/16 ratio.

• Here is a quick video to show you how to quickly edit for these proportions quickly from your photo app.