Floral Design

Client Management Systems: A Farmer-Florist Perspective

Client Management Systems: A Farmer-Florist Perspective

How do you organize and track the progress of each client through your creative business pipeline? This winter, I spent some time examining our own client management system and comparing it to the “ready” products on the market like Honeybook, 17hats, Ularas, and Details. Read on for my notes and conclusions.

Photographing Flowers with Marc Sardi

Photographing Flowers with Marc Sardi

Inspired by Marc Sardi's recent work in floral design and photography, I went up to Montreal to interview this talented artist about his journey to floral design and his photographic experiments with light and shadow. Marc's suggestions have already made a significant impact on how I record my work, and I'm thrilled to be able to share some of those ideas here on the blog.